Corporate Video Content Marketing Course, 2 Days

Corporate Video Content Marketing Course for Mac Computers (2 Days)

Small class, 80% hands-on training.

Time: 10am to 6pm & 1pm to 6pm
Course Fee: $615/pax
Corporate Training: 10 pax and above 10% discount
Venue: 6 Raffles Quay, #15-00, Singapore 048580
(3 Min Walk from Raffles Place MRT)

Upcoming Course Schedules:
✓ 22 & 23 Apr 2019, Monday & Tuesday
✓ 27 & 28 May 2019, Monday & Tuesday
✓ 28 & 29 July 2019, Monday & Tuesday


To REGISTER for the course:

** Email the following 5 information to us at sayhi@thegooddesigners.com
1. Name as in NRIC:
2. Mobile:
3. Email:
4. Address:


** If you will be corporate sponsored, please let us know your finance person we should be in touch with to arrange for course payment so as to confirm your seat reservation.

CORPORATE TRAINING ENQUIRY:
Email corporate@thegooddesigners.com if you would like to engage and/or enquire about The Good Designers "Beautify your PowerPoint Presentation with Infographics" corporate training for your company or organization.

Video Content Marketing Course Singapore (SkillsFuture Credit Eligible)

Course Introduction

This course has the sole primary purpose of equiping solo-peneurs, entrepreneurs, trainers, adult educators, marketers, corporate communications executives with the skills to create your very own infographic and corporate videos for branding and marketing purposes.
If a picture speaks a thousand words, videos will speak millions!

Who is this workshop for:
This workshop is for individuals who hope to learn how they can brainstorm, ideate, storyboard, design and edit a professional video for their work or business.

Digital Marketers, Entrepreneurs, PR Agency, Adult Educators, Lecturers, Trainers, Marketers, Business Development Managers and anyone who would like to create amazing video contents for social media! Look out for our YouTube videos embedded below!

Developing a corporate video can be a challenging task, but it really isn't.

Course Objectives

Day 1: Social Media Video (45 to 60 seconds)
✓ Learn why Video Content Marketing important for business, and why businesses use them
✓ Learn how Video Content Marketing has grown, and how it drives you sales and web traffic Learn how to CONCEPTUALIZE your ideas into a simple 45 to 60 seconds storyboard
✓ Learn how to design and create your STORYBOARD into VISUAL Graphics for video editing
✓ Learn features and functions available in iMovie Insert Audio / Music into your videos Export video from iMovie and upload it on Social Media (Facebook / Instagram / YouTube)

Day 2: Corporate Video (90 seconds to 180 seconds)
✓ Learn how to shoot with your smart phones (different angles, concepts)
✓ Learn how to record the following with QuickTime Application (Mac):
✓ Screen Recording, Audio Recording, Front Camera of Laptop
✓ You will learn how to utilise green screen to conceptualise your videos Insert Audio / Music into your videos

Video Portfolio Examples You Can Create:





Learning Outcome

At the end of the 2-day video course, participants will be able to:
✓ Ideate and Storyboard with a more holistic understanding of video storyboardings and storytelling concepts.
✓ Edit videos in iMovie or ClipChamp, add music, add text, voice over, etc.
✓ Create, Design, Edit a 60 second corporate video introduction of what your brand or company does, sells or services you provide.
✓ You will learn how to upload your video unto YouTube, and retrieve the video embed code from YouTube for your website or other requirements.

Benefits of Video Content Marketing by The Good Designers

Course Content

Day 1: Video Content Marketing Strategy: Facebook and Instagram

1. Introduction to the workshop
(a) Trainer’s and Participants Introduction
(b) Workshop agenda and deliverables
(c) Workshop learning outcomes

2. Brainstorm and Learn about Storyboarding Content to animate as a still graphic video
(a) Example of Video Concepts to Storyboard : Stats, Quiz or Questions
(b) Brainstorm 10 to 15 frames for your corporate video marketing video
(c) Sharing and Consultation

3. Learn to design your storyboard in Microsoft PowerPoint
(a) Trainer demo on steps to createing a storyboard with Microsoft PowerPoint
(b) Hands-on practice: Storyboarding

4. Hands-on Activity: Storyboarding and designing still images
(a) Hands on: Designing graphics of Storyboard a 45 to 60 second video with Microsoft Office (Some businesses prefer using flowcharts or presentations for their corporate promotional video, which is possible with Microsoft PowerPoint as well)
(b) Consultation with Trainer

5. Trainer Demo: Learn how to edit your graphics into a simple animation in iMovie (FREE Mac Software)
(a) Trainer Demo of iMovie
(b) Hands-on Activity to try editing in ClipChamp (Windows) or iMovie (For Mac)

6. Hands-on Activity: Editing your video, Exporting video, uploading it on Social Media (Facebook / Instagram)
(a) Editing and Exporting video, uploading it on Social Media
(b) Consultation, and Q&A with Trainer

7. Homework given, prelude to what we will be learning and accomplishing in day 2 of workshop.
(a) Shoot your videos
(b) Have your photoshoot / bring your contents, etc

Day 2 (Class Starts at 1pm to 6pm): Participants are supposed to use the morning to FINISH any additional video shoot(s) required to complete their Corporate Video Editing

8. In-Depth Consultation & Video Content Brainstorming Session + Hands-on: Storyboarding for Video Content (Design Storyboard) Brainstorm content for video recording Learn how to record videos from your phone, and Mac Laptop with QuickTime
(a) For participants who need to complete their storyboard or add on their video storyboard up to 90 to 120 seconds worth of content
(b) Finalise Video Concepts / Introduction to Video Intro and Outro
(c) QuickTime for Education and Course Training Video

9. Hands-on Activity: Learn ways to record professional videos with your smartphone (Relevance & Authencity for Small Brands & Startups)
(a) Theory & Practice to shoot with your smartphones
(b) Smartphone Apps available for video editing, practice session!
(c) Export videos for Social Media & Upload to Facebook / Instagram / YouTube with Captions!

10. Hands on activity: Final Finishes on Corporate Video
(a) Theory & Practice for video editing with iMovie for Mac
(b) Apps in Macintosh
(c) Exporing Green Screens in Video Editing

11. Final Consultation time with Trainer
(a) Consultation
(b) Question and Answer

More Video Examples & Portfolios




Pre-requisites / What you will need to bring to class:

1. Laptop with Chrome Browser
2. Mouse & Mouse Pad for better editing control
3. Mac Laptop Users will also be introduced to iMovie Video Application as there are more features in the iMovie Application for Mac. 4. If you do not own a laptop, you can email us to enquire. iPad models from early 2015 have capabilities to use a FREE video editing software as well. Announcement: We have recently launched this video marketing course for Windows & Mac Users using a web-based video editing software in July 2018. If you're interested to be notified of the new course, please email us at sayhi@thegooddesigners.com
More details here: Windows Users Corporate Video Course Outline

Special Arrangements:

1. For corporate trainings that require The Good Designers to provide laptops, do email us about your requirements: corporate@thegooddesigners.com

2. For corporate trainings bigger than 12 pax, we may recommend to have the corporate training conducted in an alternative training venue at Sunshine Plaza.

3. For corporate clients who prefer for the training to be conducted at your office, do share a photo of the training room facility with us. For schools equipped with computer labs, The Good Designers will be able to train at your venue for your staff or students.

4. For corporate clients whom require The Good Designers to shortern, customize or tweak the course objectives and outcomes to suit your corporate's needs. Please email to us at corporate@thegooddesigners.com

Please email your requirements to us at corporate@thegooddesigners.com

Announcement: Since June 2018, windows Users can now join our Corporate Video Marketing Class if you have Chrome Browser installed in your laptops. There is a FREE web-based video editing software that allows windows users to export videos you have created for FREE up to 480p and for 720p you can pay $9USD/month for that feature.

For corporate video marketing training enquiry (for windows users) The Good Designers is able to customize and conduct the Video Content Marketingcourses with the FREE to use web-based video editing software. Email us at corporate@thegooddesigners.com to enquire.


Charmaine Lee - Founder of The Good Designers

About the Trainer

Charmaine is the Creative Director of Sky Digital Agency and The Good Designers

Being a web designer by training, she designs, consults and trains individuals in design, seo, digital marketing, digital strategy, and creative topics like Infographics.

She started training and equipping her clients in Facebook Marketing, SEO Marketing, Email Marketing, Infographics and Web Design topics since 2015. Till date, she has conducted more than 1,500 hours of training, and she is an ACTA Certified Trainer.

Charmaine is passionate about training, and helping others through training. She makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Entrepreneurs, Trainers, Business Owners, and SMEs to leverage on.

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

She has curated more than 15 digital marketing and creative infographics and design course curriculums in the last 2 years, and personally trains and teaches these subjects.

She strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also trains youth-at-risks (in collaboration with MSF) under The Good Designers.

Get connected with Charmaine on LinkedIn

The Good Designers Corporate Training Clientele Singapore

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FAQs

1. Who can i contact should i have questions?
You may e-mail us at workshops@thegooddesigners.com

2. Is there a minimum class size to proceed?
Yes. We require a minimum class size of 4 people to proceed with the class.
In the event that there is insufficient participants, The Good Designers reserves the right to reschedule the class. Under such circumstances, we will inform you no later than 3 days before the event.

3. What are my transport options getting to the event?
6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i", we are just after/beside Ascott at Raffles Place.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

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